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  • January 3, 2024

In the digital age, Google reviews are often the go-to source for gauging the reliability of a service, including duct cleaning. However, depending solely on these reviews can be misleading. Here’s why exploring beyond Google reviews is crucial:


The Misleading Nature of Google Reviews


Google reviews can be exaggerated or, in some cases, outright fake. Some companies manipulate these reviews to appear more competent than they are. An abundance of positive reviews does not necessarily equate to quality service.


Examples of Misleading Reviews


  • Company A with 400+ Positive Reviews: This company may have numerous glowing reviews but lack essential experience, proper equipment, and training. These reviews could be inflated or not representative of the actual service quality.
  • Company B with Fewer Reviews but Excellent Service: Conversely, some outstanding companies might have only a handful of reviews. They may prioritize quality service over marketing, leading to fewer, albeit genuine, customer testimonials.


Identifying Truly Skilled Professionals


To find genuinely skilled and certified professionals, look beyond the number of reviews and delve into the company’s certifications and training. Here are some key factors to consider:


  • Certifications: Check if the company has certifications from reputable organizations like NADCA or IAQCert. These certifications indicate that the company adheres to industry standards and possesses the necessary skills for effective duct cleaning.
  • Training and Equipment: Inquire about the training of their technicians and the equipment they use. Properly trained technicians with advanced equipment are more likely to provide a thorough cleaning.
  • Experience and Expertise: Assess their experience and expertise in handling different types of ductwork and situations. Experience often translates to better problem-solving skills and knowledge.




While Google reviews can be a helpful starting point, they should not be the sole factor in your decision-making process. Seeking out certified professionals who have invested in proper skills and training ensures a higher standard of service. For more guidance on selecting the right duct cleaning service, visit Choosing a Duct Cleaning Service and explore our Consumer Guides for detailed information.